Morningstar.com - Shopping Around for Retail Stocks

Great article on investing.

Kind of crazy, my dad was just telling me about Warren Buffett and how he invested his money (he read his biography I think), and it sounded really neat. And then I found this article on morningstar!

Warren Buffett has long preached the mantra of investing within your “circle of competence,” or, more simply put, buying the stocks of companies that you can easily understand. One circle of competence for most individuals is the retail industry–you can get a look inside a potential investment every time you go shopping.

Morningstar.com - Shopping Around for Retail Stocks

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